Conference on Corporate Image at the AEP

On Tuesday, February 7, the architecture and interior design company Atmósferas held a conference on corporate image for the entrepreneur’s network of the City of Knowledge Business Accelerator (AEP).

The conference was aimed at exploring consumer culture by analyzing how brands use design, marketing and psychoanalysis to consolidate their corporate image. Architects Argelis Branch and Shassia Ubillús spoke about the capacity of design to differentiate a product or service by creating a competitive advantage through the integration of brand values ​​with strategies such as the logo, slogan, graphic, sales points and workspaces. The conference was divided in retail, corporate identity and case studies, as well as the textures project, winner of best project of the Interior Design Master Program (2009-2010) in ELISAVA Graduate School of Design, in Barcelona, Spain.

Atmósferas is an Architectural and Interior Design Company made up of architects Argelis Branch and Shassia Ubillús. Graduated from the Faculty of Architecture at the University of Panama and with a Masters Degree in Interior Design from ELISAVA, first design school in Spain and one of the epicenters of the design world, they were awarded with the best project of their masters program for their work on the store Textures.  Besides, they also participated in the international competition Andreu World furniture design, in Valencia, Spain.

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