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Development of Communication Package - ODK 2.0 Red Cross Relief Tool

Publicado el 1 de agosto de 2017 por IFRC

Fecha límite de inscripción: 11 de agosto de 2017


ODK 2.0 Red Cross Relief Tool

Background and Organizational Context

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian organization with 190 member National Societies, providing assistance without discrimination on grounds of nationality, race, religious beliefs, class or political opinion. It is guided by its Strategy 2020, which voices our collective vision and determination to move forward in tackling the major challenges that confront humanity in the present decade.

The IFRC Secretariat is organized in business groups: five Regions offices, one of which is the Americas. Americas Regional Office supports Americas National Societies to increase humanitarian and development standards, helping them to remain relevant within their country and sustainable and accountable for their actions, guided by the implementation of strategy 2020.

The vision of the IFRC is to inspire, encourage, facilitate and promote always all forms of humanitarian activities by National Societies, to prevent and alleviate human suffering, which contributes to the maintenance and promotion of human dignity and peace in the world.

The IFRC carries out relief operations to assist victims of disasters, and combines this activity with the capacity building of its member National Societies. The work of the Federation focuses on four core areas: promoting humanitarian values, disaster, disaster preparedness and health and community care.

The unique network of National Societies, covering virtually every country in the world, is the main force of the Federation and the cooperation between these companies increases the potential of the Federation to strengthen capacities and assist those most in need. At the local level, the network enables the IFRC to reach communities.

Innovation in the Red Cross Red Crescent Movement

As part of the IFRC Americas Regional team, the Innovation unit supports the Policy, Strategy and Knowledge Department to maximize the quality of online tools for learning, information management and communications in the Americas region to promote learning and knowledge sharing among Red Cross National Societies and their staff and volunteers.

The innovation unit focuses on several key components, including support the “discover and harvest” strategy of sharing best practices, tools and solutions among the National Societies. In addition, it supports the development and improvement of the information systems, tools and procedures of the Secretariat and providing technical advice to National Societies to improve their capacity.

Open Data Kit (ODK)

ODK ( is a free and open-source set of tools, created by the University of Washington in 2009, which helps organisations to collect and manage data processes. ODK provides an out-of-the-box solution for users, including International development and humanitarian organizations, amongst others, allowing them to leverage the efficiencies and advantages of digital surveys on smartphones over paper-based methods.

The Haiti earthquake in 2010 was a critical point for IFRC to approach humanitarian action in the Americas in an innovative way. The massive challenges encountered in one of the most complex relief and recovery operations of the last decades pushed IFRC team to find alternative and innovative systems to support relief efforts, such as ODK and Mega V. Eventually these tools expanded throughout the region and, since then, we have focused our efforts on identifying and develop new technological solutions that contribute in an innovative way to the work of the Red Cross and Red Crescent both at regional and global levels.

ODK has allowed National Societies to have an instrument of easy access and implementation, generating an increase in efficiency in disasters response, community health, Livelihoods, among others.

During the last 2 years, IFRC has partnered with the University of Washington, providing guidance for the development of ODK 2.0, a new set of tools and additional software that can be used to handle more complex workflows and business processes via mobile information management systems.

As part of this research process, IFRC, in partnership with the University of Washington and key associates, has coordinated the development of the ODK 2.0 Red Cross Relief Tool, a series of tools based on ODK 2.0 that will allow organizations to dramatically improve the way the handle relief process, from emergency assessment, to registration and distribution of relief goods.


Development of communication strategy (including communications products) to ensure the successful launch of the ODK 2.0 Red Cross Relief Tool (based on the available platforms with a regional and global reach).

Specific Objectives

1. Produce a communication strategy and plan of action with focus on digital media, aimed at the launch of ODK 2.0 Red Cross Relief Tool
2. Development of communications materials (Press release, Social Media content, Leaflets, Presentations, etc.)


A) Direct - Will use in concrete way the products

• Reference Centre for Institutional Disaster Preparedness
• National Societies of Red Cross and Red Crescent
• Other external partners

B) Indirect - It will be part of the hearing to which the final materials, developed.

• Emergency Response Units (ERUs)
• IFRC Reference Centres
• Strategic Partners and other humanitarian and development agencies / stakeholders.
• National Societies of Red Cross and Red Crescent
• Other partners.

Scope and key issues

The focus is to generate a broader range of scope and dissemination of the tool, its functions and benefits, to make it more accessible to all the components of the Movement and key partners in the project and thus position the work of the Red Cross and Red Crescent as a clearly identified innovation lead and contributor to humanitarian community.


Main activities and responsibilities

• Development of a communication strategy and plan of action for the implementation for the launch of ODK 2.0 Red Cross Relief Tool
• Generate communications materials (as described below)
• Organize the event for the local launch
• Organize the Webinar for the launch


At the end of this consultancy, the consultant should submit the following (all the below being final and editable versions both in Spanish and English):

1. Communication strategy and plan of action
2. Materials written for the media and press
3. Materials written for internal communication (IFRC, PNS and others partners)
4. Three/four short video pieces about ODK 2.0 Red Cross Relief Tool
5. Press release / web stories, articles / interviews for the IFRC website
6. Prezi and PowerPoint presentation of ODK 2.0 Red Cross Relief Tool
7. Materials for social networks (infographics, content in general)
8. Key Messages
9. Final report based in the product and outcomes.
10. Additional products that are part of the strategy and plan of action.

Note: All products must be delivered in Spanish and English and be based on FICR templates.

Required experience

• At least five years of experience working on communication at a professional level
• Preferred prior experience in communication for humanitarian organizations.
• Fluent English and Spanish.

Candidates must submit the following information

• Curriculum Vitae, resume (or company profile)
• Examples of recent work
• Attach your economic offer for this project and tentative work schedule (the rights,
materials and supplies, fees and other expenses derived from the completion of this work must be included in the cost).
• Work schedule


These services are planned to be developed from August 15 to September 15, 2017.

Budget & Cost

The maximum amount to be paid for rendering these services will be USD 5,000 and will be executed in two payments of USD 2,500. First payment at start the contract and the second at the end upon delivery of expected results.

The costs described in the quote should be as detailed as possible, including segmentation, where relevant. The proposal must include every related cost (materials, rights, and others)

Copyright, patents and other proprietary rights

IFRC will be the owner of the intellectual property rights and other property rights including, but not limited to, patents, copyrights and trademarks, with respect to documents and other materials which have a direct relationship with or have been prepared or collected in consequence or during the execution of the contract for the adjudication of which the present bidding is called.

IFRC Innovation Unit
Policy, Strategy and Knowledge
IFRC Americas Regional Office