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Plan international - Regional Office for Amerticas, invites you to participate in the process to selecc a consultant for the Design of a graphic line and a regional communication campaign on the problematic of girls forced marriage and union in Latin America

Posted on May 15, 2018 by PLAN

Deadline for registration: May 24, 2018

1. Background

Plan International's Global Strategy 2017-2022, 100 Millions Reasons, and its new organisational purpose direct its work to strive for a just world that advances children’s rights and equality for girls. In this rapidly-changing world, exclude children, particularly girls and young women, face increasing marginalisation. Plan International plays a global leading role in delivering transformative change for girls because it is right and necessary, and because it builds a just world for all children. Plan International works with young men and boys, as well as girls and young women, to secure gender equality and the rights to which all children are entitled. Plan International, through its high-quality gender transformative programming and meaningful advocacy and influencing work pursues deep-seated change to transform power relations so that girls everywhere learn, lead, decide and thrive.

Lack of empowerment is one of the main barriers that prevent girls and young women from realising their rights and to be forced to married and in forced unions. Strategic programmatic work to support girls’ empowerment is a core strategy for Plan International to achieve a world that values girls, promotes their rights, and ends injustice. Working on effective and evidence-based approaches to challenge harmful gender and social norms like girls forced marriages and forced unions is key for achieving the Global Goals for Sustainable Development (in particular, Goal 5).

The problem: Girls forced marriages and unions in Latin America and Caribbean

Child, early and forced marriage (CEFM) refers to any formal marriage or informal union involving a boy or girl under the age of 18. [1] In Latin America and the Caribbean, is very common to find informal unions (sometimes forced) marked by cohabitation without any civil or religious ceremony. These informal unions, which often appear consensual, tend to be seen neither as “marriage” nor as involving “children”. As such, different terms are used: Child marriage, early unions, inappropriate unions, early marriages, early forced marriages and early weddings

15 million girls become child brides every single year. In Latin America, around 1 in 4 girls marry before they turn 18. Especially girls from rural areas, poor households and indigenous communities risk early marriage in the region. Child, early, and forced marriage (CEFM) is a grave violation of human rights.

Data and information are limited but national demography and health surveys showed that the countries with the highest prevalence of women aged 20-24 years who got married or had a civil union before the age of 18 are Nicaragua with 41%, Dominican Republic with 40%, Honduras with 39%, Brazil with 36%, Guatemala with 30% and El Salvador with 25%[2].

Brazil remains in the top ten countries in terms of the absolute number of girl’s married and in union worldwide.[3] .The Dominican Republic, the unions between adult men and underage adolescents is a customary practice. 13% of Dominicans between 20 and 49 years of age entered into marriage before age 15 and 40% before age 18[4]

Girls who are married early are more vulnerable to violence, abuse, poor health and early childbearing. CEFM robs girls of their childhood, hampers their education and limits their future prospects. Girls forced marriage and union is a grave violation of human rights. Girls who are married or in forced union are more vulnerable to all forms of gender violence, HIV, abuse, poor health and forced pregnancies. CEFM robs girls of their childhood, hampers their education and limits their future prospects. Moreover, girls who are most at risk of force marriage and forced union in LAC are from rural areas and poor households and often belong to indigenous and afro-descendants populations. Social stigma around early pregnancies and single motherhood often push adolescent girls into forced unions.[5] .These marriages and unions include a spectrum from apparently consensual unions involving spouses close in age, to those with significant age gaps between the girl and the man, and those involving elements of force or coercion of the girl by the man, her family, and/or others.[6]

Frequently girls, are also likely to have little understanding of what marriage means, or will grow up in a culture which normalises early marriage. In addition, many girls will not even know that they will get married or in union before they suddenly find themselves prepared for the ceremony. Also the romantic love myth is also an important risk factor that establish unequal power relations between the genders. Therefore, of gender violence which link affective relations with control, jealousy, extreme sacrifices and abandonment of herself. This contribute to a normalization of the girls’ early forced marriage and union as well.

18+ program Ending Child, Early and Forced unions and Marriage was developed by Plan International as part of the Because I Am a Girl campaign’s Girls 2030: Transformative Programmes / Real Impact. The program 18+ for Latin-American has been designed as a comprehensive programme for tackling the issue of Ending Child, Early and Forced unions and Marriage by addressing the root causes behind the problem at all possible levels.

18+ in Latin-American provides girls with skills and knowledge to understand and exercise their rights. The programme also mobilises families and communities to change the values and norms that support Ending Child, Early and Forced unions and increases access to quality and safe schooling, health services and child protection mechanisms. Moreover, 18+ program in Latin America works to develop economic empowerment schemes and supports local, national and regional governments to strengthen, implement and resource laws and policies which prevent girls, Early and Forced unions

2.Objectives and Expected Outcomes

Main Objective:

To raise awareness to influence in social norm change about the situation of girls forced marriages and unions in Latin America and Caribbean in the frame of a regional research initiative in 8 countries of the region.

Specific objectives

  • To develop a regional campaign for 8 countries in Latin-American and Caribbean part of a regional research initiative to contribute to social norms change
  • To develop graphic materials to raise awareness among 8 countries in the region for social media and other relevant digital spaces.
  • To design a graphic line for the campaign, including the Latin- American research conducting by Plan about child marriage.

3. Expected Outputs:

  • A regional campaign for 8 countries in Latin-American and Caribbean that includes graphics, videos and pictures to be used in different platforms such as social media, city’s billboards and traditional media.
  • Materials to raise awareness among the public in general, so they ask governments for policies that support girls’ rights.
  • An innovative graphic line designed for the Latin- American research conducting by Plan about child marriage.
  • Layout for 8 countries research and 1 layout presenting the consolidate outcomes about child marriage.
  • Layout for a briefing with the highlights and main outcomes of the research

4. Roles and responsibilities:

The regional communications team will take part in the preparation of the campaign to guide and advice to make sure this campaign is aligned with PLAN 18+ girls forced marriages and union conceptual framework.


Interested parties must submit proposal by May 24th, 2018. The proposal should include the following elements:

  • Financial proposal
  • Technical proposal: concept/ design of thecampaign
  • Curriculum Vitaes
  • ID of consultants

Proposals must be submitted to:

Karina Lang / Human Resources Assistant

E-mail: karina.lang@plan-international.org

[1]In line with the Convention on the Rights of the Child and the definition of child, early and forced marriage accepted internationally. [2] National and demographic health surveys [3] Promundo, She goes with my boat. Child and adolescent marriage in Brazil, 2015 . [4](ENDESA, 2013) [5]Girls Not Brides, Exploratory Research: Child marriage in Latin America, 2014. [6] Op. Cit. UNFPA, 2012.